In this digital world, businesses, irrespective of their size, offering, or target customers, have shifted their focus to online marketing. This increased focus on online marketing has created the need to rank higher on search engine results pages to drive maximum traffic and boost the company’s chance of securing a sale. The number of people visiting your website is directly proportional to your turnover and profits.
Google is the leading search engine and is the prime focus of any business advertising online. As the top search engine, Google has a strict algorithm to monitor and rank the different pages as its search results. The company updates this algorithm regularly to improve its efficiency and provide users with the best experience.
When you hire any digital marketing services, Kolkata, ensure that they always design your marketing campaigns following the latest updates. The most recent update by Google relates to Google Page Experience and how it relates to the new Google rankings. By implementing this algorithm update, Google will offer informative web pages for maximum user satisfaction.
While this update will have a significantly less impact on viewers of the search engine, it can offer great potential for online businesses. Using the right content optimization tools can boost their ranking on Google’s search results. Continue reading to know everything about this update and the top factors that any company advertising through Google should consider.
Let us understand what page experience signals mean and how they can now determine your new page ranking on Google.
What are page experience signals?
Page experience signals, as evident from their name, are signs or metrics that measure how the visitors of your web pages like them. In their blog post, Google defined the term as a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. In short, these are metrics that will determine whether or not users had a great experience by clicking on your web pages.
According to the search engine, page experience signals fall under four primary categories, described below. These signals are:
● Core web vitals
● No intrusive interstitials
Working with the best digital marketing company in Kolkata, you should focus on all these categories to enhance your user page experience. Now let us decode these factors and understand how to optimize them to boost your page ranking.
Highest page experience ranking factors to watch out for when improving your Google ranking:
Here is a comprehensive list of each factor that influences your page experience. We try to explain how you can manage each of them to strengthen the page experience signals for your web pages.
● Core Web Vitals: Core web vitals are critical signs that measure the performance on any web page by documenting the loading, interactivity, and visual stability of any web page. They evaluate the following three operations of any web page on the internet.
- Largest Contentful Paint (LCP): This sign measures the loading time of web pages. It is a crucial content optimization tool and determines whether or not users will return to your website in the future or not. As per the search engine’s guidelines, web pages should ideally have less than 2.5 seconds of load time to keep viewers attention.
- First Input Delay (FID): The following metric measures the period within which the viewer interacts with your web page. This interactive can come in the form of clicking on any link, button, or custom-powered control on your website. An FID score of fewer than 100 milliseconds is favorable to the web page, signifying high interaction.
- Cumulative Layout Shift (CLS): This is another vital sign that measures the unexpected layout shifts to determine the score of your visitors having a poor experience on your webpage. We advise you to hire the best online advertising agency, Kolkata, to design a stable website and achieve the prescribed score of less than 0.1.
● Mobile-friendliness: Another essential factor contributing to a great user experience is the mobile-friendliness of your web pages. Companies desirous of offering the optimum user page experience should check their score by taking the mobile-friendly test. The update for mobile devices got rolled out back in June 2021, and the current update is more focused on desktop devices.
● Safe Browsing: Safe browsing is another notable measure of user page experience and can contribute to your business securing high-ranking SERPs. Availing of the services of top digital marketing services Kolkata will ensure that your business will operate using a safe website that is free from malicious and deceptive information. You can determine whether your website has these issues by visiting the Google Search Console.
● HTTPS: The next significant factor that measures user page experience is HTTPS. An acronym for Hypertext Transfer Protocol Secure refers to secure protection layers to protect sensitive data using encryption. Making HTTPS a page experience signal, Google encourages websites to switch to HTTPS and operate using a secure connection to offer an optimum experience.
● No Intrusive Interstitials: Intrusive interstitials are ads or pop-up windows that take up screen space and forbid users from having a great experience on your website. To avoid this situation, Google has made the no intrusive interstitials policy one of the signals for measuring page experience. However, when you hire the best digital marketing company in Kolkata, you will not have to face this problem.
We hope that this article explains everything you need to know about Google’s latest update and how this will affect your web pages. We have discussed every aspect in detail to help you understand the updates and the potential changes that will roll out with this Google update. This article also described how core web vitals are essential in determining the new page rankings.
We have also discussed the top factors that influence the overall page experience. So the next time you contact your online advertising agency Kolkata for availing of their online or digital marketing services, keep the above information in mind. We are sure that following these will help you boost your Google page rankings.